May 7, 2013

Posted by in Celebrity | 0 Comments

Helena Rubinstein Re Plasty: the viral video The Unexpected Project, a tribute to the campaign of Schweppes

“The Unexpected Project,” on the spot premium range Re-PLASTY, is a viral spot where Helena Rubinstein speaks as a complicity independent and uninhibited women who sees seduction in a way to sublimate her own beauty.

Helena Rubinstein

With humor and a touch of impertinence, Helena Rubinstein plays with the dictates of beauty and its taboos (especially with cosmetic surgery), revisiting the codes of communication of luxury. It is an innovative way to raise awareness of the range Re-PLASTY and more generally to talk about the brand Helena Rubinstein. “In 1939, Helena Rubinstein introduced the first waterproof mascara during an aquatic performance, at the New York World’s Fair, today, thanks to its long tradition, Helena Rubinstein continues with a free spirit to reinvent their own codes of communication through this spot digital, “says Elisabeth Sandager, International Director Helena Rubinstein.

“The Unexpected Project” is a tribute to the hype “What did you expect” created by Fred & Farid Schweppes.

Leave a Reply

Your email address will not be published. Required fields are marked *