Mar 6, 2013

Posted by in Beauty | 0 Comments

Denim & Supply Ralph Lauren: DJ Avicii is the star of the advertising campaign

Ralph Lauren announced unique global collaboration experience with the world famous DJ Avicii. As part of the partnership Denim & Supply Ralph Lauren, Avicii will be the star of the advertising campaign fall – winter 2013 and co-produce a short video that will debut on the site of the brand.

DJ Avicii

DJ Avicii

The video will include a small group of fans of Avicii and will feature an exclusive world premiere of his new song. Tim Bergling is known professionally as Avicii.

Best known for his mega-hit Levels, which have racked up 20 million views on YouTube, Avicii has used blogs and social media to launch his career. He has performed with Madonna at the Ultra Music Festival this year and is about to release the official mix of Girls Gone Wild Superlove Madonna and Lenny Kravitz. Avicii is just in his second world tour, which will display a preview of his new live show.

Denim & Supply Ralph Lauren brand is aimed at a generation of a young bohemian who wants to create a style all his own. Launched in 2011, Denim & Supply Ralph Lauren offers a new approach to denim and sportswear, capturing the vintage-inspired and eclectic spirit.

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