Sep 2, 2013

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Audemars Piguet advertising campaign, 2013: Anouck testimonial Lepère

Audemars Piguet presented its new worldwide advertising campaign dedicated to women. This campaign consists of exceptional photographs of supermodel Anouck Lepère and introduces a new slogan : “every rule has its exceptions” that reflects the spirit of independence that is dear to the brand and its customers.

Audemars Piguet

Audemars Piguet

It is an actress that complements the powerful campaign launched by the brand last year, ” to break the rules , you must first know them .”

” Audemars Piguet is aiming for independent women who have character and who appreciate the beauty , savoir – faire and tradition . These values ​​continue to drive the vision of the brand through time and represent the spirit of Audemars Piguet . Believe that this campaign advertising captures the essence of our brand, “says François -Henry Bennahmias , CEO of Audemars Piguet .

Audemars Piguet creates watches and movements dedicated to women since 1883 and has always offered exceptional creations designed to reflect their attitude and their femininity. Today, Jasmine Audemars , President of the Board , is the only woman to head a major fashion house of watches . The move embodies the values ​​of the brand and perfectly represents the spirit of bold and independent as well as the takeover of the woman who expresses themselves through this new campaign .

Tim Sayler , marketing director of Audemars Piguet adds: ” The modernity of Audemars Piguet is at the center of this campaign. We wanted to portray the woman Audemars Piguet with her unique sense of beauty and elegance , in particular her strong character and her determination  by appreciating our history and our crafts, but it remains a woman of today and tomorrow , that breaks the rules and loves to follow his own path . Like our watches, Audemars Piguet is the exceptional woman in all respects of view. We think that this also represents an exception in the advertising world of women’s watches .”

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