What You Need to Know About the Big Four Fashion Weeks
In the past, the only way you could be one of the first to see the latest or upcoming creations of a designer is if you would be invited to a ‘fashion parade’ in a couture salon in Paris. In America, you would have to attend a fashion show at one of the clothing shops or large department stores. There is no concrete data as to when fashion shows really started, but they have surely come a long way from the private shows in parlours and retail establishments.
Today, anyone who wants to be in the loop on the latest and upcoming designs of the most famous brands around the globe have to keep watch for just four main events held every year. This is fashion week held in the Big Four fashion capitals in the world, happening at different times in specific cities. In January and June or July, womenswear shows are presented in New York, London, Milan, and Paris (following that order). In February and September or October, menswear shows are held in London, Milan, Paris, and New York (following that order).
There are many other interesting fashion weeks organized in various places all over the world, but the Big Four remain to be the most popular and the most anticipated events. Each one specializes in a type of clothing style. For example, New York leans more towards sportswear and ready-for-market clothes, Paris is known for haute couture, Milan goes for stylish and over-the-top designs, while London presents avant-garde, edgy, and high-end creations.
In 1943, the first New York fashion week happened. It was organized by fashion publicist Elenor Lamber, who wanted American designers to have an avenue to showcase their own works. She felt that it was unfair for Paris couture only to receive the spotlight for innovative and interesting designs. The show was a success, and it gave birth to what we now know as fashion week in the Big Four cities.