Victoria Beckham launches first online boutique
Victoria Beckham has launched a new web platform on her official website with a surprise for friend of Fashion who love the fashion brand of the former Spice. It’s the first e commerce boutique. A space that the network designer VIP has completely updated and has a more intuitive reborn and especially interactive layout. A corner is dedicated to the lookbook online where visitors will be presented the latest creations and innovations of the British fashion designer. There are two sections in which one can be inspired by the new must haves. Look and Shop. Look gives the first flash of inspiration, news about the world of Victoria and the latest fashion shows while the second is a collection of clothes and accessories for spring and summer 2013 personally chosen by Victoria Beckham.
In addition there is always in this part of the site the category Icon, a special selection of timeless and iconic pieces that represent the soul of the fashion house as well as the limited edition pieces created for the online store. We worked a long time on this website. It was important to me that the concept, the tone and the look reflected my personality and my appearance in order to provide the best shopping experience possible for my clients.
States proudly Victoria who was aided in this creative work by her personal art director Jonny Lu and Isaac Lock for the editorial. The Victoria Beckham clothing line will soon be available to buy from all over Europe. The online boutique shops are very few right now in England, the United States and Europe, although the shipping is still a work in progress.