Shoping Online | Here come the customer’s fashion-addicted, but online
Confessions of a Shopaholic, like Becky Bloomwood from Sophie Kinsella! For those fashion addicted there is no limit to this craze, shopping is not just about the physical stores but now mainly online, especially through mobile devices, and after the purchase they also share their shopping experience on social networks. ContactLab revealed everything through a research “Consumer Behaviour Report 2012.”
If the first online shopping which was viewed with suspicion, especially for online fraud (purchases of laptops on ebay that arrived perfectly packed inside but there was a bottle of Fanta instead of the pc!), Now online shopping has become very secure, more convenient and affordable for everyone. Often it is even preferred to traditional shopping mainly due to the shopping experience every brand tries to improve more and more.
The immediate benefits of online shopping is related definitely to the code to the dressing rooms, which practically do not exist, you can buy whatever you want on the other side of the world with lowered rates and special offers reserved to the Net
Thanks to the research of ContactLab they have been called the identikit of the customer! Curious eh?
The virtual customer is predominantly “female”: 7 out of 10 are in fact women and are located mostly in the South and in the islands. Aged under 35 years and before making any purchase, even a few euro, they check online posts reading many reviews on this particular subject and / or product they are intending to buy.
It is “Evolution Members” who buy online directly from their smartphones and tablets, which denotes a certain network security for purchases.
Does it ring a bell? Do you see yourself in this description?