Replay the ad campaign for fall- winter 2013-2014: the urban and contemporary mood
In the new advertising campaign for autumn winter 2013 -2014 Replay is a major change and a re-interpretation of the spirit of the brand: this change was entrusted by the British photographer David Sims.
The new image takes us in a strictly urban and contemporary mood, the setting is sparse, the lights cut and they carve almost the profiles of the two models – the Canadian and Danish Janice Alyda Victor Nylander – even their interpreters of a taste and new sensitivity.
The black and white emphasizes the effect of a scene that suggests the raw and realistic story of an underground love, tender and sensual at the same time, where the story is entrusted to the personality and the looks that are more than the gestures.
Even the leaders undergo this reinterpretation: the black and white points define perfectly the mood of the urban collection. At night, its lights and its shadows are the live leaders like having a second skin, making them seductive – essential.