Jul 5, 2013

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Premium Berlin in July 2013: Serapian PE 2014 men’s collection

Serapian presented to the premium of Berlin’s its new men’s collection for Spring – Summer 2014. For the occasion, holdall Anì Serapian presented clean lines and uncompromising design made ​​of calf evolution and available in a wide range of shades and color combinations ranging from neutral tones to vibrant colors and lively.

Serapian

Serapian

The model experiments come with a patented solution from the innovative brand of openness: the ear side allows you to take full advantage of the breadth of the closure and makes the bag unique in its style and practicality at the same time.

Serapian Collection

Serapian Collection

The brand, under the guidance of the new Managing Director Diego Leek, is back for the second consecutive year to be present at the show in Berlin the men’s collection. “The expansion project designed to strengthen the historic brand includes not only the enhancement of the product, but also that of the retail. The collection is well balanced between functionality and contemporary lines without forgetting the excellence of Made in Italy which has always been the heart of the Maison Serapian, characteristically recognized and appreciated by the international market. The next steps will be to invest in distribution. We have just signed agreements for Russia and China, thanks to these new partneship want to grow both in wholesale and in retail . Today, we have 4 brands, which should reach a height of 8 by 2014. “

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