Jan 24, 2013

Posted by in Fashion Events | 0 Comments

Fendi opened a boutique in Florence

The famous fashion brand Fendiopened a new boutique in the heart of the cradle of the Renaissance, Florence. The new store is located on the Via de Tornabuoni precision 40 / r, and the inauguration included a cocktail on January the 10th , 2013, just during the week in men’s fashion at Pitti Immagine.

Fendi in Florence

Fendi in Florence

It was structured on two levels of the new boutique. It is situated in an ancient palace dating back to 1400 in order to respect the so special origins; the store was built with the aim of enhancing its features, just think of the restoration of the beautiful refreshed ceilings.
The old has been implemented, however, elements of the new “evolution” concept of Fendi boutique, is located in sharp contrast with the environment, and clearly visible from one of the three large windows overlooking the street.

One of the characteristics of this new space is definitely signed by FENDI scale that makes the link between these two levels, a scale designed by the famous French architect Nicolas Gwenael: the scale has been created in two rows of curved ramps with travertine steps then it goes back to the plan and becomes a balustrade that accompanies customers who go shopping to the next level.

For the new boutique was created in exclusive and limited edition the Fendi Peekaboo bag in mink vest and a multi-colored mink, fox and goat with inlay work.

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