May 1, 2013

Posted by in Beauty | 0 Comments

Calvin Klein Underwear: Lara Stone protagonist of the new winter campaign 2013

Calvin Klein Underwear has unveiled the first images of the advertising campaign for autumn – winter 13. Starring the Dutch supermodel Lara Stone will be in black and white, with pictures taken by renowned photographer Steven Klein in New York.

Calvin Klein 2013

Calvin Klein 2013

The digital campaign will focus on a video starring Lara Stone and always appear in 16 different countries. For this campaign, the digital media represents about 70% of the investment in the brand communication and this shows a clear change in the communication strategy of Calvin Klein.

The video of the new Calvin Klein campaign will debut on YouTube the first week of September and will be published on the websites of social Calvin Klein. The campaign introduces the new Calvin Klein Bra Push Positive (the latest Underwear brand).If you want to have a taste of previous models of Calvin Klein, just visit UnderU

This season autumn – winter 13, Lara Stone will also appear in campaigns for Calvin Klein Collection adv (photo by Mert Alas & Marcus Piggott), ck Calvin Klein (again by Mert Alas & Marcus Piggott), ck Calvin Klein Watch & Jewelry (Patrick Demarchelier), and Calvin Klein Jeans (Steven Klein), as well as for the global campaign for the launch of the new perfume by Calvin Klein euphoria (Mert Alas & Marcus Piggott).

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